Keynote address at the Donau Universität Krems on the occasion of the awarding of the “Master of Science, MSc” for the university courses at the “Centre for Digital Learning and Interactive Design”: “Interactive Media Management” and “Online Media Marketing”. Donau-Universität Krems, Audimax, Dr.-Karl-Dorrek-Strasse 30, 3500 Krems on the Danube, 6/5/2017, 10:00 am.